Marketing a product in the US at times can be hectic especially when there is no deep knowledge about the product. To have an intensive marketing plan, the marketing resource management improve internal and external marketing structure of a company. digital asset management tools organizes and manage marketing contents on daily routine. To follow up with daily operations, marketing operation software monitors and foresees any gaps in marketing structure. In order to close up the gaps, one needs to know what is digital asset management? Because It provides a platform where images, logos, video are safely stored for as digital asset for marketing a product or for promotion of brand compliance which aids marketers and customers across the United States to have a clear-cut differentiation of the brand from other similar ones in the competitive market. brand asset management strengthens the brand because it is tailored to use digital asset to attend to specific marketing needs of a particular brand. In strengthening brands digital asset management software is required to keep track on storage, retrieval and distribution of digital asset. And also using marketing in multiple channels as provided by digital asset management system. The cataloguing, ingestion, annotations, storage and retrieval of digital assets provided by DAM software aids brand marketing in a unique way because it provides quick search for a marketing content with easy access and comparison. brand compliance can also engender a brand friendly consumer’s attitude towards a particular product brand by creating a brand message that will increase the demands of the brand. Marketing is not just creating shallow awareness of products but by understanding the brands in the market through professionally handling and analyzing marketing contents against itinerant marketing that lacks basic marketing resource for a prefer product.